Marketing

CARLSON SCHOOL OF MANAGEMENT MKTG 6051: selling query SMARTPHONE AND CARIBOU coffee berry Jenny Hong Jiang, Joseph Nayquonabe, Nicole Newville, Palka Sharma, Ning Yu Fall 2009 submit OF CONTENTS Executive Summary3 Introduction3 Research design4 Results5 pass11 Appendix11 #1 - EXECUTIVE SUMMARY INTRODUCTION Smartphone, once a construction relegated to corporate executives, is experiencing rapid growth in the consumer commercialise and is changing the landscape of information and media consumption. According to an AOL and Universal McCann report[i], in the US, in that respect are currently over 63 million Smartphone users with introduction to mobile web. Smartphone makes information delivery anywhere, anytime scram a reality. The witch of Apple and Google into the Smartphone market accelerated the cultivation of mobile industrys. smooth applications provide companies such(prenominal) as Barnes & Noble, Target, and hear ty Foods with a naked way to reach their customers. There is an app for it becomes a popular guide word among tech enthusiasts. caribou Coffee, the countenance largest coffee retailer in the US, is considering strategies to better reach and avail its customers on capable phones.

The union has a website[ii] that can be accessed on smart phones precisely it is not optimized to fit the penetrate size of smart phones. Starbucks, caribous largest competitor, recently introductioned an iPhone application which allows customers to locate stores and order on the phone. In response to ambition, Caribou demand to de cide whether it should launch a mobile websi! te that is aristocratic to navigate on smart phones or heighten its consume Smartphone application. What are the most significant features to Smartphone users? As the Smartphone curriculum competition intensifies, Caribou also needs to decide if it should focus its resources to develop the application for one platform or multiple platforms such as iPhone, Android and Blackberry. Marketing research is needed to...If you involve to get a blanket(a) essay, order it on our website: BestEssayCheap.com

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