Analysis of the Strategy Options for British Airways Term Paper

Analysis of the Strategy Options for British Airways - Term Paper ExamplePresently, aviation customers search for those airlines which provide quality service, on-time arriver and departure, and reasonable rate altogether. Thus, aviation organizations do not have any other alternative but to defy traditional business strategies and develop spic-and-span strategies (Dostaler & Flouris, n.d.). Several tools help to analyze the strategic choices available for British Airways in order to stay competitive in the market. ...Among the three strategic alternatives, British Airways has enforced a differentiation strategy in terms of quality. British Airways provides quality services to the customers for generating a valuable traveling experience. It provides healthy food options, quick excision change network, superior sleeper facilities, and in-flight shower system among others. These differentiating services help British Airways to develop a unique brand image for the company (Office o peration Development, 2010). Ansoff Matrix Ansoff matrix is a popular marketing management tool which helps to recognize potential alternative strategies British Airways can consider. British Airways needs to smoothen the ideas by identifying appropriate methods for accomplishing the strategic options. Growth can be accomplished by internal improvement or else it can be achieved by skill and progression of market/services (Bowhill, 2008). The following table will illustrate the Ansoff Matrix and different strategic options Products Present New grocery Present Market Penetration Product Development New Market Development Diversification The major strategic elements of British Airways for differentiating the services are Improving interactions with employees and developing them towards senior high school performance Provide outstanding traveling experience to the customers Increase financial performance Maintain superiority in business operations Maintain obedient relationship wit h suppliers, communities and other elements of the aviation industry (British Airways, 2010).