Art Management and Marketing assignment Essay Example | Topics and Well Written Essays - 3000 words

Art Management and Marketing assignment - Essay Example However, owing to the fact that there have been recent dynamics and shifts in this industry, stakeholders have been compelled to undertake proper analysis in relation to the facets of the art industry in order to make sound decisions. This project focuses on a case study analysis of Baxter Theatre and its external and internal environments that affect its success either positively or negatively. Moreover, it focuses on a discussion of forecasted cashflow and income statement of the organisation as well as the financial risks it faces as it continues with its operations. In addition, the case study uses the SWOT analysis tool to analyse the company’s enviroment in terms of strengths, weaknesses, opportunities and threats. The organisation focuses on curation and facilitating performances such as overnight hotel collaboratives and residency performances as well as provision of a platform for university and high school students to produce films and engage them in networking for a period of approximately two months, thus improving their capacity to perform in the favorite art activities. The long term goal that the organisation aspires to achieve is to create a society where art is appresciated and perceived not as an altertanative means of income, but rather a pertinent aspect of social and economic development. This is to be achieved through capacity building by narturing talent of young artists at university and high school level while creating awareness in the society on the need to appreciate art. There are various external factors that directly or indirectly affect the success of the organisation towards achieving its mission, short-term and the long-term goals. This because of the inherent potential threats and challenges these factors can cause to the organisations. One of the major external factors affecting the success of the organisation is competition from other well established art organisations (Mark, 2011).