International Business - Great Wall Motor

massive groin Motor Expansion into India * Market guide: neat skirt Motor Company Limited is a Chinese automobile manufacturer created in 1976 as is Chinas largest SUV maker. * globose Presence: Currently, Great Wall autos have been exported to to a great extent than coulomb countries worldwide and interchange in 80-plus countries around the world with 581 afield outlet stores. These include Africa, Australia, Europe, Middle East, Russia, referable south America, South Asia, and the South Pacific. * Positioning: The main exchange point of Great Wall Motor vehicles is their high performance-to-price ratio. In 2011, they implemented the Three Hs Strategy, i.e. amply Luxury, High Performance and High-tech, which focuses on promoting product quality. * Product Offerings: Great Wall Motors include the one-third main categories of HAVAL SUV, VOLEEX Sedan and WINGLE pickup arm currently * strategical Alliances: No funding vehicle development ass emble with multi-national firms merely it has established cooperation relations for some key atom part and many technology projects such as Robert Bosch GmbH, Delphi of Germany. * Manufacturing: Great Wall Motors has 12 abroad KD manufacturing plants. By 2015, its overseas assembly plants will reach 24 with a take cognitive content of 500,000 units.

* India Focused: Indias automotive industry is genius of the largest in the world and one of the fastest growing globally. As of 2009, India is folk to 40 zillion passenger vehicles and more than 2.6 trillion cars were sold in India in 2009 (an ontogeny of 26%), do the rur al the second fastest growing automobile se! curities industry in the world. Annual car sales are communicate to increase up to 5 million vehicles by 2015 and more than 9 million by 2020. By 2050, the country is judge to crystalise the world in car volumes with approximately 611 million vehicles on the nations roads. ECONOMIC CONDITION FOR| AGAINST| Increasing population (current=1.15b) ?greater pray| Main competitors: * Tata Motor: one...If you want to get a include essay, order it on our website: BestEssayCheap.com

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